How do you convey your cause message in your advertising? State the medium of your campaign and give an overall outline of the concept.



The medium of my campaign will be multi-media. For commericals I will like to show the horrors of the world. Frist I will starte off with like a dream kids are playing, the earth is clean,there's education, no homeless people, no crimes, no anything everything is prefect. The worlds will say Dreaming of a perfect world. Then everything will change we will see clips of violence, trash and global warming, no education,and anyother clips to show how bad things are getting. Then the words will say then you look at reality.



Why is this concept better than existing advertising for your cause?



It's better because advertising usually are on one concept we need to show them all. My campaign will show the truth it won't tell a lie. It will truely show what the world is becoming. This campign is go



What needs to happen to make this campaign



To make this campaign real you need media, creative director, technology, and THE TRUTH ABOUT THE WORLD.